In continuation of Citizen's partnership with the Toronto Maple Leafs, I worked on multiple stadium assets that appear during hockey games as well as digital and marketing support. In 2022, Citizen partnered with Peoples Jewellers to host a watch giveaway during a live game. The event was hyped up with a jumbotron call to action, 360 halos, and in-rink ads. The winners received a watch with custom engraving and packaging.