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Citizen at Fan Expo
Bringing Citizen Watch as an exhibitor to Fan Expo for the first time, I tackled the challenge of merging the brand’s 3 Licensed partnerships- Disney, Star Wars & Marvel into one cohesive design without sacrificing the properties’ distinct identities. The event was a huge success yielding 300+ new followers on social media, a 52.9% email click through rate, 25,347 unique website visits, and 70 new email sign-ups. Planning spanned around 4 months from the physical booth design/customer experience to the marketing that hyped up the event. Citizen continues to make an appearance at the Expo every year since.
Experiental ✧ 360 Marketing
2022 - Present
For the booth design, the initial layouts were sketched on paper then created as a scale mockup on Sketchup Pro. The final booth had double-sided walls, character cut-outs, counter cards that called out the watch giveaways, an archway which served as a fantastic photo op, a hanging halo and 3 display cases.
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